An announcement that may ignite a worry in the hearts of the musicians and film composers, a prominent Indian filmmaker Ram Gopal Verma has announced that he will from now on use only AI-generated music as a cost-cutting measure for his projects. In an interview with Techcrunch, RGV said that the pain points of late delivery and conflicts in the schedules of composers are the prime reasons why he wants to rely on AI music from now on.
AI-generated music is not a new thought in the film industry. In April 2024, a renowned Indian music composer announced that the film ‘Love Me – If You Dare’ will have AI-generated music.
While RGV told TechCrunch that his new venture RGV Den Music will produce projects AI-generated music in his production, there is no mention of such on his official website as yet.
His new venture will debut its first song in the SAAREE Film “I WANT LOVE” on 22nd September. However, he didn’t mention in the announcement whether the song is AI-generated or not.
In his announcement, the filmmaker also opined that human composition will not be able to match AI-generated music and that music apps will bring an end to the careers of singers, lyricists, composers, and musicians. As per him, it would be a foolish thing for a youngster to embark on a music career.
Music composer fees in Bollywood
Prominent filmmakers in India charge a hefty fee in crores. As per a report by India Today and DNA published in GQIndia, renowned filmmakers like Anirudh Ravichander charged Rs 10 crore for the film Jawaan. The report also stated that the likes of A R Rehman charge around Rs 8 crores per project.
India produces a staggering number of films and songs per year.
The Impact of AI on the Music Industry
According to a report from a credible source, Global AI in the music market will be worth USD 38.7 Billion By 2033 growing at a CAGR rate of 25.8%. Another report states that a significant number of musicians are embracing AI to enhance their music production.