Its a known fact that brands today are relying on social media influencers in order to reach customers. Gone are the days when they had to rely on TV advertisment only in order to market their products. Collaborating with influencers can not only yield more results for the brands but can be more affordable than mainstream media advertisement.

However, a problem that brands often face is scanning the social media profile of their desired influencer in order to know whether the desired influencer has not shared any controversial post in the past which may tarnish the brand’s reputation if they collab with him.

We have seen multiple instances where brands initially hired a social media personality for their product only to terminate the contract when a past controvery of the influencer came was dug out.

Doritos Spain, which is owned by Pepsico terminated the brand deal with transgender influencer Samantha Hudson in 2024 after her old deleted tweets from 2015 were brought up which indicated mocking to rape victims.

While not exactly similar but someone like Andrew Tate was banned by prominent social media giants Facebook, Instagram and Tiktok in 2022 after his posts went viral related to misogny.

These incidents have made it imperative for advertisers to conduct thorough background checks on influencers before forming partnerships. However, this is often easier said than done

This is where a tool like SafeCollab from Lightricks can come in handy. It is capable of scanning different types of content of the social media influencer and vets them so that the brands don’t have to spend hours in thorough checking of the desired influencer.

AI Tool to Automate Reviewing of Social Media Influencer

In short, SafeCollab aims to investigate the influencers so that their image portrayal is consistent with the brand’s value. The tool does real-time scanning of posts uploaded by the influencer and alerts the marketers in case of controversial post, image or video that may not align with the brand. In absence of such tools, the marketers would have to rely on rigorious manual investigation as social media personalities often churn out plenty of content.

“Our AI-powered SafeCollab tool isn’t just about mitigating risks — it’s about reimagining the entire ecosystem of brand-creator relationships. This tool sets a new standard for trust, efficiency, and creativity in the digital age, empowering brands and creators to proactively cultivate long-term, authentic, and mutually beneficial partnerships.” said Zeev Farbman, CEO of Lightricks

The company claims that the AI-powered tool can enable Influencer vetting in as little as minutes, thereby allowing for quick, informed decisions based on thorough scanning of the creator’s profiles across various platforms.

Benefits for the Creators too

Both new or old creators may often find challenging to know aspects which need to be portrayed through their posts in order to attract a lucrative brand deal. Safecollab can help creators in this regard by providing them with valuable insights along with streamlined access to the brand partnerships.